I recently created a logo for a new company in my city that provides career training and professional development services. Here’s a glimpse into my process of creating this logo.
Here’s the first set of ideas I presented to my client after several brainstorming sessions. I created the logos in Adobe Illustrator, and also did preliminary sketches of some of the ideas on paper.
The client liked the top right idea the best, and wanted to see what it would look like in a turquoise color. I presented her with several color options, as well as some slight variations on the idea: